Accounting services in four adjacent counties are listed in local directories, and do advertising in local papers, but are not included in the above list. Marcus Accounting is attempting to carve out a third segment in the market; that of self-employed, home-based businesses and small businesses who, like many non-business individuals, currently maintain their own financial records and prepare their own tax returns. A review of competitors' marketing strategies reveals no one launching a major attack on the Market County market. Many are advertising through Yellow Pages, and in newspapers during tax season, but the general approach to get new business is through networking, referrals, and personal selling.
Storage space in bath plus tubs in four Luxurious towels and guest robes Feature found in individual guest rooms are detailed below.
Name, Logo and Decor of the Inn The name Red Barron was chosen because it will be easy to remember and it contains a marketing "hook" i. A logo was designed that will subliminally promote the four seasons concept due to the year-round attractiveness of the area to visitors.
This scheme is further reinforced by naming guest rooms for the seasons and even decorating each one in the colors and accessories appropriate to that time of year. The fifth guestroom will appropriately be called the Fifth Season.
The entire house will be furnished in antiques collected by the owner over many years; however, beds will be new to accommodate today's standards of size and comfort.
The bed will be the room's focal point, selected with the "theme" of that room in mind. The Winter Room, for example, will feature a Sleigh Bed. A brief description of the features found in each room follows: Although furnishings will appropriately reflect the Victorian era, chairs and sofas will be comfortable and rooms light and airy.
A variety of color schemes will be used, with a balance of masculine and feminine schemes. Guests needing accommodations will be referred by people living in the area.
The inn's location in a residential neighborhood will also generate activity from friends and relatives looking for accomodations in close proximity. Community public relations will include the following: The inn will also be made available as a meeting place, as it includes not only a large dining room, but a parlor that can be closed off.
Working with community and state support groups to develop tourism. These associations will also provide overflow referrals from other member inns. Marketing the inn through local media.
This will also extend to regional, state, and national coverage. A freelance writer has already expressed interest in developing a series of articles about the inn as it progresses.
This writer has been published in a number of national magazines, including Sunset and Victoria. Cooperating with area business. Personal calls will be made on area businesses, especially restaurants, other inns, wineries and recreational facilities. Each visit will be followed up with a letter. The immediate neighborhood will be notified via flyer.
The flyer will announce the arrival of the inn and promote it as an alternative to hotels for visiting friends or relatives.
People who make inquiries are the most promising potential customers. All inquiries will be handled promptly and with the information requested. Brochure An attractive brochure is an important tool for any marketing program. There has been a lot of attention given to the selection of images and copy that will represent the Red Barron in an accurate and inviting manner.
A graphic artist was hired to design the inn's logo see Supporting Documents. A tri-fold brochure, with a separate rate and policy card, is being developed for mailing purposes and rate displays.
The owner's experience in the area of collateral development will help keep costs down without sacrificing quality or effectiveness.
Professional looking business cards can help establish credibility and create interest in the business.
The name and logo of the inn will also be used on note cards, featuring a pen and ink or water color drawing of the inn and grounds. These cards will be packaged and available for sale. Also being considered as a means of heightening the inn's visibility is using its name and logo on polo-style shirts.
This would help guests remember the inn, create interest outside the Metropolitan area, and generate additional income.A marketing orientation has been defined as a "philosophy of business management." or "a corpora A firm employing a product orientation is mainly concerned with the quality of its own product.
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